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How to use custom stickers and labels to improve your retail packaging 

 June 1, 2022

Your packaging can make or break your sales. It is one of the first things customers see when they interact with or even just consider your brand. Make use of that and turn it into a canvas to create a positive impression for your business.

You might wonder how – after all, branding and marketing can be expensive and complicated. But it does not have to be. The easiest and most effective way to improve your retail packaging is with custom stickers and labels.

Simply order stickers online and add a personal touch to your packaging to make it more attractive to customers and help your products stand out from the competition. And here are five tips to do just that:

  1. Use different colors, fonts, and graphics to create a unique look for your products
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When it comes to creating a unique look for your products, custom stickers are a great way to do it. Not only can you submit your own artwork, but stickers are much more than just plain white. Especially if you opt for custom vinyl labels, you can choose between different colors and effects.

This means you can create a totally unique look for your business. This can help your products stand out from the competition and attract more customers.

  1. Add QR codes to make it easy for customers to find out more

If you want to make it easy for customers to find out more about your products, then you should consider adding QR codes to your custom stickers and labels. By including these codes, customers will be able to scan them with their smartphone and be taken directly to your website or online store for more information or a special offer – the perfect way to merge online and offline marketing.

  1. Include information about your company’s values
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Custom stickers and labels are a great way to spread the word about your company’s values. By including information about your commitment to sustainability or charitable causes, you can show customers that you are a business that cares.

You can even choose a material that reflects this, like biodegradable paper. This can help to build trust and loyalty among your customer base.

  1. Use stickers and labels to promote special offers

If you want to generate more sales, then use your custom stickers and labels to promote special offers. A stunning holographic sticker can be used to brand a limited edition sale and create visibility for your range.

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With a limited edition, you are activating the scarcity principle. It means that people are more likely to want something if they think it might not be available for much longer. This can be a great way to increase the perceived value of your products and encourage customers to buy more from you.

Custom sticker printing can help you transform your retail packaging. And by following these tips, you can use custom stickers and labels to improve your retail packaging and generate more sales. So why not give them a try today?

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