Every once in a while, it helps to take a step back and ask yourself what you’re doing and why you’re doing it. We have been working on an app that monitors user behavior since last year, and one of the questions we always come back to is why this matters so much to me, and why it should matter to my users too. After thinking about this question quite frequently over the past few months we come up with five good reasons from WatchThemLive why tracking your users’ behavior is important to maintain psychographic segmentation (and three quick ...Read more

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